Old Lyme, Connecticut, February 22, 2016. IM Design Concepts, an exclusive importer and distributor of contemporary lighting and furniture, announces its debut with the representation of Innermost, the award-winning British brand who has given us products like Jeeves & Wooster, Beads and Circus.

IM Design Concepts is brought to life through industry veteran Frank Fitzgerald who has been in lighting sales, distribution and commercial relationships for over 25 years. “I am thrilled to have Innermost as our first iconic brand to represent in the United States. With our newly established company that is positioned to become a leader in innovative and contemporary design fixtures distribution in the territory, and we look forward to providing the same excellence to an eclectic portfolio of brands in the near future” says Fitzgerald.

Together on the team is long-term hospitality marketer and ecommerce executive, Christoph Oberli, who will be looking after business development, customer service, finance and legal aspects. “I aim to bring best practices from my previous roles to contribute to an industry and an organization I have long had a passion for. My background in hospitality means I understand client needs, motivations and the need for service and strong relationships.” says Oberli.

Innermost, founded in Central London in 1999, has brought innovative lighting fixtures and contemporary furniture to in the US for nearly a decade, mostly through traditional distributors.

“Frank [Fitzgerald] has represented Innermost in the United States for some time now through various networks and we are particularly delighted about IM Design Concepts as we will have with no doubt greater attention to the Innermost brand and therefore greater success in the USA. Over the last few years, we were able to grow our US business in double digits and we feel that now is the right time to change our distribution approach to make it more timely, customer focused and service driven”, says Innermost CEO Steve Jones.