Old Lyme, Connecticut, June 12 2018.
IM Design Concepts adds Spanish Luxury Brand Parachilna to its Growing Portfolio of Eclectic Decorative Lighting Offerings.
Barcelona, Spain is recognized for high fashion, design, and culture. Parachilna, established in 2013, is a perfect example of exactly that when it comes to contemporary lighting. Talented designers from around the world create Parachilna’s beautiful luminaires. Each fixture is an exclusive, one-of-a-kind design, assembled by hand in Parachilna’s refurbished 1920’s warehouse, just a few miles south-west of Barcelona.
Imported components are from the finest manufacturers across Europe. Electrical parts are sourced predominately from Germany, known for its precision. Creative glass components are hand-blown in the Czech Republic, Poland makes the precision glass shapes. Distinguished sources in Italy, France, and Spain supply the metal, fabric, wood and ceramic elements that enable Parachilna to achieve superior product quality that is second to none. Finished products are shipped directly to the customer mostly by air.
In an exclusive partnership, IM Design Concept is joining Parachilna North America, based in Toronto, Canada, to market and distribute the Parachilna brand in the USA. To retain exclusivity and uniqueness a select few representatives of IM Design Concepts will represent the line. Their product range is not currently available through online stores.
“We envision our products fitting in a contemporary refurbished pied-a-terre in New York, a fashionable hotel lobby in Los Angeles or a new dining concept in Miami. We have partnered with IMDC to achieve this goal” says Alfredo Valero, co-founder of Parachilna.
“The addition of Parachilna to our growing portfolio of first-class, high-quality brands we represent, positions IMDC as a premier contender among European lighting importers into the USA” adds Frank Fitzgerald, Vice President of Sales for IM Design Concepts.
Frank Fitzgerald, co-founder, and VP of Sales at IM Design Concepts adds: “We are very pleased with the addition of B.lux to our growing portfolio of eclectic and modern lighting brands. B.lux will complement our assortment by also adding new product ranges making IMDC a notable contender within the modern lighting market.
The Parachilna Story
In 2013, two former executives of well established European lighting firms took a break from it all after quitting their jobs, traveling across Australia. Sitting at a train station, five and a half hours north of Adelade, they were discussing their next venture and decided to establish a company that would produce lighting that is slick in design and superior in quality. When it came to the naming of the venture, one of the two was looking at the station’s signage ‘Parachilna,’ and while the name of the company comes from a small village in rural Australia, everything about the brand is synonymous of Spain; style, passion, and pride.
Parachilna: Every piece of Parachilna is one of a kind.